Case study · Brand identity

Mud2O brand identity and packaging

A brand for Day Mud, a functional mushroom drink for the morning. Earthy browns, a mushroom hidden in the logo, and packaging that has to carry a full Nutrition Facts panel without losing the warmth.

Client

Mud2O, Stuart, Florida

Product

Day Mud, functional superfood powder, 200 g

Pieces

Logo · jar label · refill pouch · lids · pattern · T-shirt

Label

265 × 85 mm wrap

Label file · 265 × 85 MM

On the jar · MOCK-UP

Nutrition Facts and the barcode on the left, the brand in the middle, directions and benefit icons on the right: one label that reads as three panels round the jar.

Packaging

Day Mud jars with a woodgrain wrap.

Kraft refill pouches, front and back.

The kraft pouch.

The logo engraved on the wooden lids.

The brand

The wordmark, with a mushroom standing in for the O.

Four mushrooms drawn by hand: lion’s mane, reishi, cordyceps and chaga.

A checkerboard pattern with the mushroom mark.

Three colors with HEX, RGB and CMYK.

Merch

A brown T-shirt with the wordmark on the chest.

The mark on an iced drink.

What we did

Drew the wordmark with a mushroom for the O, and the mark that sits on lids, cups and the pattern
Laid out the 265 × 85 mm jar label as three panels: Nutrition Facts and barcode, the brand, and directions with benefit icons
Drew four mushrooms in one line style for the label and the brand
Designed the kraft refill pouches, front and back, and the engraved wooden lids
Set the palette with HEX, RGB and CMYK, and the type in Bookmania

Supplement labels are where the law and the brand fight for the same few centimeters. Getting both onto one wrap, clearly, is the job.

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