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Case study · Brand identity

Kofee café brand identity

A coffee shop brand that starts with one letter: the O of “kofee” is also a cup seen from above. That mark becomes the pattern, the stamp and the sticker on everything the café hands over the counter.

Client
Kofee, coffee shop
Tagline
Change your taste
Color
Cream, Coffee, Caramel and Matt Black, with HEX, RGB and CMYK
Pieces
Logo · business card · cups · cans · coffee bags · mug · tote · posters
Kofee café brand identity: Business card file
Business card file · 3.5 × 2 IN
Kofee café brand identity: Mock-up
Mock-up · CUP · BAG · CARD

The card in Caramel with the O pattern, and the same O on the cup and the bag. One mark doing three jobs.

The mark

Kofee café brand identity: The letter O, plus a cup seen from above, gives the brand mark.
The letter O, plus a cup seen from above, gives the brand mark.

Color and type

Kofee café brand identity: The wordmark on every brand color.
The wordmark on every brand color.
Kofee café brand identity: Four colors with HEX, RGB and CMYK values.
Four colors with HEX, RGB and CMYK values.
Kofee café brand identity: One typeface, Space Grotesk.
One typeface, Space Grotesk.

Over the counter

Kofee café brand identity: Cold coffee cans, the O pattern wrapping the can.
Cold coffee cans, the O pattern wrapping the can.
Kofee café brand identity: Coffee bags in Caramel and Cream, closed with a peg.
Coffee bags in Caramel and Cream, closed with a peg.
Kofee café brand identity: A canvas tote and an iced coffee cup.
A canvas tote and an iced coffee cup.
Kofee café brand identity: A Caramel mug.
A Caramel mug.
Kofee café brand identity: A poster in a street frame: “A sip of Kofee, and the world wakes up with you.”
A poster in a street frame: “A sip of Kofee, and the world wakes up with you.”

What we did

  • Drew the mark from the wordmark itself: the O is a cup seen from above
  • Turned the mark into a repeat pattern for cans, bags and the card back
  • Specified four colors in HEX, RGB and CMYK, so the Caramel matches on paper, cans and fabric
  • Set the system in one typeface, Space Grotesk
  • Designed the business card and letterhead, and applied the brand to cups, cans, coffee bags, a mug, a tote and posters

A café prints more than almost any small business: cups, sleeves, bags, stickers, menus, loyalty cards. A mark that works as a pattern makes every one of them easy.

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