Case study · Brand identity

ARTHESIS brand identity

An identity for a company that moves, installs and produces art: collections, exhibitions, cultural events. One orange, one hand-drawn line, and a system that has to work on a business card, a quotation and the side of a box truck.

Client

ARTHESIS, art install, handling, logistics and production

Pieces

Logo suite · business cards · letterhead and envelope · quotation, receipt and checklist templates · merch

Color

Tangerine Blaze and Golden Ember, with RGB, CMYK and HEX for every color

Language

Spanish and English

Letterhead file · A4 · PRINT-READY

Stationery mock-up · LETTERHEAD AND ENVELOPE

The letterhead keeps the orange to one corner and a single line of the mark, so it still looks right when an office printer runs it in black.

The mark

A pair of hands holding a frame, with the brand’s line inside it. On orange, on black, and on its own.

Three lockups: horizontal with the icon, the wordmark with the tagline, and the wordmark alone.

Color and type, written down for the printer

Eight colors, each with its RGB, CMYK and HEX values, so the orange matches on a screen, a card and a van.

One typeface, Archivo, from Thin to Black.

In use

The mark on the side of a box truck, the place most people will see it.

Business cards, orange on one side, white with the line pattern on the other.

A black tote with the services set down its length.

A cap with the line pattern running round the peak.

A T-shirt, packed.

The quotation template, one of the paperwork set.

What we did

Drew the mark: two hands holding a frame, with the brand’s hand-drawn line inside it, so it says “we carry art” without a word
Built three lockups, horizontal, wordmark with tagline and wordmark alone, plus an app icon
Named and specified every color in RGB, CMYK and HEX, so the orange holds across screen, paper, fabric and vinyl
Set the whole system in one typeface, Archivo, across nine weights
Designed the business cards, two letterheads and an envelope, and supplied each as a print-ready PDF
Built the paperwork the team uses every day: a quotation, a receipt, a delivery checklist and a presentation template
Carried the line pattern onto a cap, a T-shirt, a tote and the company truck

Most identities stop at the logo. This one goes on to the letterhead, the quotation and the truck, the pieces a printer actually gets asked to run.

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