Case study · Packaging
gerenuk reusable cup box
A box for a stainless steel reusable cup that comes in three colors. One structure for all three, a window cut so you see the cup, and a feature panel that answers the questions people ask in the shop.
Cut lines solid, folds dashed, the tuck and dust flaps measured. The window is cut from the side panel so the cup shows through.
Three colorways, one structure
The files
What we did
- Laid every panel out flat on the dieline, cut lines solid and folds dashed, with the flap depths marked
- Cut a window in the side panel, framed by the deer, so the cup sells itself
- Built one layout and three colorways from it, so the printer runs one die for all of them
- Listed the features in small tags: dishwasher safe, BPA free, vacuum sealed, leakproof, barista-friendly measurement lines
- Put the color options, the barcode and the warranty URL on the back panel
- Carried the system over to a second product, a coffee knock box with a hang tab
A product that comes in three colors should not need three dielines. One structure, three files that differ only in color, is cheaper to cut and harder to get wrong.
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