Case study · Packaging

Beautie Inc carton

A carton for a lip gloss, barely two centimetres deep, still carrying a brand, a product claim, three ingredient icons, full directions, an INCI list, a distributor address and a barcode.

Client
Beautie Inc, Stuart, Florida
Product
Lip Care Gloss with CBD and Hyaluronic Acid
Format
Tuck-end folding carton, 20 × 30 × 92 mm
Panels
Front · back · two narrow sides · tuck, dust and glue flaps
Beautie Inc carton: Artwork
Artwork · PRINT-READY
Beautie Inc carton: Dieline
Dieline · CUT PATH · FOLDS · GLUE FLAP

Artwork laid onto the tuck-end dieline with every fold, dust flap and glue flap accounted for, so nothing important sits on a crease.

Beautie Inc carton: Visualisation, not a photograph. This one is a render.
Visualisation, not a photograph. This one is a render.

What we did

  • Laid the artwork onto the tuck-end dieline with every fold, dust flap and glue flap accounted for
  • Set the full ingredient list on a 20 mm panel, where the line length is narrower than most words
  • Protected the barcode’s quiet zone on a narrow panel, so it scans at the till instead of getting a sticker slapped over it
  • Ran the wordmark vertically up the tall front panel, using the only dimension the box actually has
  • Split the palette so the product descriptor and the brand read separately at shelf distance
  • Placed the regulatory and distributor copy where it is legible without competing with the front face

The other end of the scale from the canopy. Three metres of festival tent and a twenty-millimetre panel, set with the same care.

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