Case study · Menus
Shibuya takeaway menu
A takeaway menu for a German sushi restaurant. A full carte plus opening hours and contact details, on a folded sheet that has to survive a delivery bag and still sell the food.
What we did
- Built the cover around an oversized DINNER wordmark with the photography masked into the letterforms
- Held the whole menu on a charcoal ground with a single orange accent, so the food is the only colour
- Used photography sparingly as punctuation between sections rather than one shot per dish
- Set German headings and dish names at menu density with prices scannable down a clean right edge
- Mapped sections to panels so each fold opens on a complete category
- Watched ink coverage and type weight on the dark ground so small text holds rather than filling in
Saffron is dense, photo-heavy and bilingual. Shibuya is restrained and typographic. Same product, same fold, completely different brands. That pair answers the real question behind any portfolio.
Book a 15-minute callThis job is part of our flyers, menus & brochures service for print shops.
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