Case study · Menus

Saffron fold-out menu

A full menu for a multi-cuisine restaurant. Well over a hundred dishes, prices, bilingual headings and heavy food photography, all folding down to something a customer holds in one hand.

Client
Saffron Restaurant, Sharjah, UAE
Piece
Multi-panel fold-out menu plus slim takeaway version
Languages
Bilingual, English and Arabic
Cuisine
Pakistani · Chinese · Arabian
Saffron fold-out menu, image 1
Saffron fold-out menu, image 2
Saffron fold-out menu, image 3
Saffron fold-out menu, image 4

What we did

  • Mapped the content to the fold plan first, so no section breaks across a crease
  • Stepped the panel widths for the roll fold so the inner panels tuck instead of buckling
  • Set the whole menu bilingually, with matched hierarchy across both scripts
  • Cut out and colour-corrected every dish photograph, then set them into a repeating hexagon frame
  • Built a dense price and description structure that stays legible at arm’s length on a dark ground
  • Produced two formats from one system, the full dine-in fold-out and a slim takeaway version

Menus are the most common repeat job in a small print shop, and the one that arrives in the worst condition. Fold-aware layout is the part that goes wrong.

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