Case study · Large format

Phone Zone seasonal storefront

A seasonal offer replacing the standing one on the same twin-door shopfront. A promotion, a price-beat promise, proof of the repair work and wayfinding, all readable from across a mall concourse.

Client
Phone Zone, The Hub Hornby, New Zealand
Piece
Seasonal mall storefront graphic, twin sliding doors
Spec
Bleed · safe area · crop line · middle crop for the door split
Offer
Free gift over $100 · price beat · same-day repairs
Phone Zone seasonal storefront: The artwork as supplied.
The artwork as supplied.
Phone Zone seasonal storefront: The same design run again as a framed in-store poster.
The same design run again as a framed in-store poster.

What we did

  • Built a seasonal skin over the brand: pale blue circuit-board pattern with line-drawn trees, festive without abandoning the phone-repair identity
  • Led on the offer rather than the brand, with the free gift over $100 the largest element after the headline
  • Used three circular photo cutouts to cover the gift, the celebration and an actual technician working on a device
  • Added gold seal badges for the price-beat and same-day claims, borrowing the visual language of a guarantee stamp
  • Put a small location map and two wayfinding lines at the base, turning a window into a directional sign

Seasonal window refreshes are recurring revenue. The same customer buys the same square metres of vinyl three or four times a year, and a shop that can offer the design as well as the print turns one annual job into four.

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